August 20th, 2010
That “time of year” is fast approaching when anyone selling a product online for the holiday season are rushing to prepare. Your online store may be ready and your marketing strategy might be in place, but what about your email customer support? Here are some general tips to help improve response times and ensure that your customers remain happy and loyal after a purchase:
- Create Auto-responders, such as “We received your request.”
- Create a Standard Replies database for consistent, efficient and credible responses. Be sure responses accurately address your customers question and avoid being too broad.
- Add internal informational notes as reminders so users know when and how to follow up further with customers.
- Identify potential issues or upselling opportunities and assign categories, add notes, escalate the status of the email and move to appropriate folder for action.
Tags: Ecommerce, QuickTip
Posted in Customer Service, How To | No Comments »
August 17th, 2010
eMarketer reported this month that 43% of businesses will be blogging by the year 2012 with smaller businesses growing at a faster rate than larger firms. It was thought that Blog use had lost some steam since the onset of Social Media, but recent data starting in 2007 shows otherwise. Why? Posting content to blogs allows companies to post relevant, up-to-date information that can be used to drive site traffic, aid in search engine optimization, promote brand awareness, help in lead generation, bolster sales and improve customer support.
In fact, having a blog is the perfect way to feed information to linked Social Media campaigns, sending updated information daily or weekly to RSS, Twitter or Facebook feeds.
Tags: Marketing, social media
Posted in Customer Service, Industry News, Sales | No Comments »
August 11th, 2010
Mashable recently reported that software maker Parature is planning to launch a new customer support tool that integrates with Facebook, allowing users to Find an Answer, Ask a Question and Chat with a Live Agent for the company that owns the page. Facebook page owners would be able to monitor these and interact with customers based on pre-selected keyword monitors.
We think it is a pretty cool idea. Customer support is all about interacting with your customers. Most are already logged into Facebook. Why not tap into that, and make supporting products or services even easier. Rosetta Stone will be the first to launch this Thursday. We look forward to hearing more about how this works out.
Tags: social media
Posted in Customer Service | No Comments »
August 9th, 2010
To effectively manage corporate email it is important to pay attention to internal policies, user awareness training, data storage and backups, and data retention as they relate to email management.
Email messages are now being treated as true business documents rather than a casual method of communication. Email is taking over the fax machine and telephone as the business communication medium of choice. Many of today’s companies would be brought to their knees if their email systems were unavailable. Between the messaging, calendar use, and contact functions, many users simply need access to their email practically 24 × 7 in order to perform well in their jobs.
Email message stores house the majority of critical intellectual property within today’s information systems regardless of the size of the company. As if this burden is not large enough for email administrators to bear, they must now ensure that their organizations adhere to strict federal regulations that affect every facet of email communication.
An increasing responsibility for organizations is the retention of emails. Due, in part, to the corporate misdeeds of recent years in the United States. Larger companies—particularly those that are under intense federal regulation—are taking email retention more seriously. As a result, the need for storage space as well as policies and procedures associated with email retention has become evident. The need to retain file attachments, deal with spam, provide unified message, integrate voice mail, enable access to videos and image files, and the sheer quantity of incoming and outgoing messages is causing many administrators to rethink their email system design and management.
Take control over your company email inbox and effectively manage email with team-based email management.
Tags: Efficiency, EmailNews, IndustryNews, Security
Posted in General, Industry News, Organizing Email | No Comments »
August 3rd, 2010
The amount of email arriving from customers daily can be overwhelming if the email is not properly filtered and routed into the appropriate folders. One of the methods you can utilize in eMail Manager to route the emails into folders quickly and efficiently is by assigning an Associated Email. The Associated Email is the email the folder will be receiving, such as support@yourcompany.com to the Support Folder.
Regular Expression – This allows you to specify all possible variants of an incoming email address so that it may perform a match. To implement, mark the checkbox and enter the expression in the Associated Email field. Here are some examples of how they can be used:
To capture emails starting with the word “testing” you would enter ^testing.
To capture emails ending with the word “testing” enter testing$.
To capture emails that had the words “jon” or “mary” you would type jon|mary.
To capture emails beginning with “jon” or “mary” you would type ^(jon|mary).
To capture emails ending with “jon” or “mary” you would type (jon|mary)$.
If you have any questions, please send us an email at support@ifmodules.com or call us at 877-848-1310.
Tags: Efficiency, Features, QuickTip
Posted in General, How To, Organizing Email | No Comments »