Consumer spending is still lagging but US marketers are optimistic for the next 12 months, according to surveys completed by marketers in a study conducted by Duke University and the American Marketing Association. What will make consumers decide to buy? Low prices was the most important factor with 34% choosing this as their first priority. 62% made Product Quality a high priority, although it may follow Price in importance. Other notable factors included: Trusting Relationships, Service, Innovation and Brand.

How does this relate to managing email? Communication of course. The better you communicate with your customer, the better you’ll be positioned to build a “trusting relationship.” Remember to answer emails within 24-48 hours, set auto-responders when necessary. And use Standard Replies to provide fast responses with consistent and professional messages.