Instead of paying for clicks, ever consider paying for performance (aka cost per lead)? Per transaction costs are a bit higher, but in the end, you are paying only for an actual lead and not just the click-through to your website or landing page.
According to Pontiflex, 51% of marketers found leads from brand or community sites to be the most effective, 31% from E-newsletters and 9% from ads that included a free trial offer. Costs per lead do vary depending on the industry, ranging from $ 0.60 to $3.00 per lead. The more data you collect, the higher the cost per lead. Technology, health and entertainment industries were typically higher than other industries.
Experts recommend collecting the most basic data (name, email, etc.) for higher conversion rates for new leads and collecting more premium data while building a relationship with that customer. It is also important to follow up on these leads in a timely fashion, so be sure that your email management software is easy to use and can easily be filter emails so the right person can follow up.
