With shrinking budgets, marketers are forced to make every dollar count in their marketing budget. The most common strategy has shifted from traditional methods to digital media, according to the “2009 ANA/MMA Marketing Accountability Survey” from the Association of National Advertisers and Marketing Management Analytics. This means spending less money on brand building and more money on campaigns that allow for better accountability and tracking.
Where should you spend your marketing dollars? The answer depends on your target market, but statistics show increases in Social Media advertising (such as Facebook), pay per click, pay per conversion and opt-in email marketing campaigns.
Managing incoming leads efficiently is also an important part of the equation, so be sure your
email management software is up to the job.
