Website success is generally measured by the number of conversions that are generated. The most common conversions are defined as a sale, sign up or contact effort (online form or phone call). But how do you know if a website is generating the right number of conversions? According to a conversion report published by eConsultancy, the most effective way to increase conversions is to analyze data (such as customer journey and cart abandonment rates), site testing (user and A/B testing) and taking the advice of an expert on usability. Other methods included segmentation, copy optimization, email triggered behavior and online surveys.
eConsultancy also reported that 70% of the businesses in the study said they experienced improved conversion rates despite the sour state of the economy. Companies with staff devoted to monitoring conversions were 50% more likely to show improvement than those that did not.
For additional details and charts, visit eMarketer.com
