Optimistic outlooks for the coming economic climate has triggered an anticipated increase in marketing budgets. With more money going out the door, marketers are more focused than ever on measuring Return On Investment (ROI) which was identified as the most important trend to pay attention to according to eMarketer.
Other important trends to watch included: customer retention, brand loyalty, positioning / differentiation, branding, customer satisfaction, mobile marketing, social media, segmentation, SEO, green marketing, blogging, word-of-mouth, community building and social media ROI.
Online marketing rounded out the top 6 spots when marketers were asked about where marketing dollars would be spent, trumping traditional media such as print, TV and radio. This makes sense since online marketing provides a much easier ability to monitor and track ROI.
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