Ever wonder when your target market is online or when they may be seeing your ads on Facebook or reading your posts on Twitter? eMarketer reported that nearly half of social site users check their status late at night and many login as soon as they wake up in the morning, some before they even get out of bed.
Another curious tidbit… users often login to social sites from some interesting locations: while driving, in the restroom or on a date. Many even felt that checking text messages, tweets, or statutes during meals or other social settings (like a date) are very much acceptable behaviors.
Although you may think this might point to some “obsessive behavior” much of the users surveyed said they could go a long time without logging in. And even though users under 25 were more likely to login in more frequently, 55% of users over 25 still claimed to login in at least once a day.
