eMarketer reported this month that 43% of businesses will be blogging by the year 2012 with smaller businesses growing at a faster rate than larger firms. It was thought that Blog use had lost some steam since the onset of Social Media, but recent data starting in 2007 shows otherwise. Why? Posting content to blogs allows companies to post relevant, up-to-date information that can be used to drive site traffic, aid in search engine optimization, promote brand awareness, help in lead generation, bolster sales and improve customer support.
In fact, having a blog is the perfect way to feed information to linked Social Media campaigns, sending updated information daily or weekly to RSS, Twitter or Facebook feeds.
