Mashable recently reported that software maker Parature is planning to launch a new customer support tool that integrates with Facebook, allowing users to Find an Answer, Ask a Question and Chat with a Live Agent for the company that owns the page. Facebook page owners would be able to monitor these and interact with customers based on pre-selected keyword monitors.
We think it is a pretty cool idea. Customer support is all about interacting with your customers. Most are already logged into Facebook. Why not tap into that, and make supporting products or services even easier. Rosetta Stone will be the first to launch this Thursday. We look forward to hearing more about how this works out.
