Let’s face it. You are not the only business selling your wares online or providing a specific service. So how do you differentiate yourself from everyone else? Getting customers is hard enough, and sometimes very expensive. Once you have them, it’s important to keep them.
Providing exceptional customer service promotes customer loyalty and adds value. When sending email, customers expect fast, reliable solutions to their issues. Wait too long or answer incorrectly and your customers will soon be buying from your competitors. Here are 5 tips that can help you better manage your customer email:
- Formulate an Email Workflow - Create a plan that outlines how you will manage your email. Think about the types of emails you’ll manage, issues they’ll address, keywords, frequent questions, who will be answering email, etc.
- Tame Your Company Inbox - Once a workflow has been established, put it to work by sorting emails into specific folders or categories and assigning the right users to answer the email. This should be done automatically.
- Assign Responsibility - Setup a “round robin” system so the right emails get to the right person for a specific period of time or day or assign individual staff members to monitor tags or folders they are responsible for handling.
- Create a Good Reply - Be sure emails are personal, to the point, consistent and have good grammar. Setting up standard (or canned) replies is a great way to be sure the right message is being sent. It saves time as well when the pertinent information is already set in the reply.
- Respond to Email Quickly - Customers expect answers within 24 hours. Be sure emails never go unanswered. Set up auto-responders to let customers know the message has been received or respond to emails even if there is not yet a solution.
