Studies show approximately 65 percent of the population are visual learners and that the brain processes visual information 60,000 times faster than text. If you have a product to sell or a service to promote, using images, pictures, color and other visual media, like a video, is the way to go! If you are selling something online, providing product-related information, such as key features and benefits, will aid shoppers in learning more about what it is you can do for them, ways to solve their problem, and how they can continue to get help after purchase.
Types of Videos
- Product Demo videos – demonstration of your product or service, and after purchase, how to use or repair
- Promotional videos – introduction or showcasing the key features and benefits
- Training videos – video can greatly help in the teaching process, show potential new customers how this product will solve one of their problems.
- Quick, fun viral videos – you never know when something will go viral – which leads to a lot of brand visibility
- Staff videos – show customers a different side of your company, make a connection
- Testimonials – capture a first hand account of how a product or service worked for them
These videos can be placed on company websites, YouTube (post on YouTube and use the Share option), Social Media, Newsletters and Blogs, or whatever business group or connection you have access to. Make sure you have a keyword-rich, engaging headline so your video can be found!
Advantages
- There is no on-going cost and the links back to your site will bring in new traffic.
- The viewer is so impressed that they tell friends, post links to the video and generally spread the word – a viral video.
- Show them something they’ve never seen before, or a funny story that leads to the problem and your product that solves the problem.
- The end result is a professional presentation combining all the elements that make it memorable and effective.
