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Improving Customer Service with Email

Friday, August 20th, 2010

That “time of year” is fast approaching when anyone selling a product online for the holiday season are rushing to prepare.  Your online store may be ready and your marketing strategy might be in place, but what about your email customer support? Here are some general tips to help improve response times and ensure that your customers remain happy and loyal after a purchase:

  • Create Auto-responders, such as “We received your request.”
  • Create a Standard Replies database for consistent, efficient and credible responses. Be sure responses accurately address your customers question and avoid being too broad.
  • Add internal informational notes as reminders so users know when and how to follow up further with customers.
  • Identify potential issues or upselling opportunities and assign categories, add notes, escalate the status of the email and move to appropriate folder for action.
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Blogging Still Popular for Business

Tuesday, August 17th, 2010

eMarketer reported this month that 43% of businesses will be blogging by the year 2012 with smaller businesses growing at a faster rate than larger firms. It was thought that Blog use had lost some steam since the onset of Social Media, but recent data starting in 2007 shows otherwise. Why? Posting content to blogs allows companies to post relevant, up-to-date information that can be used to drive site traffic, aid in search engine optimization, promote brand awareness, help in lead generation, bolster sales and improve customer support.

In fact, having a blog is the perfect way to feed information to linked Social Media campaigns, sending updated information daily or weekly to RSS, Twitter or Facebook feeds.

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Facebook as Customer Support

Wednesday, August 11th, 2010

Mashable recently reported that software maker Parature is planning to launch a new customer support tool that integrates with Facebook, allowing users to Find an Answer, Ask a Question and Chat with a Live Agent for the company that owns the page. Facebook page owners would be able to monitor these and interact with customers based on pre-selected keyword monitors.

We think it is a pretty cool idea. Customer support is all about interacting with your customers. Most are already logged into Facebook. Why not tap into that, and make supporting products or services even easier. Rosetta Stone will be the first to launch this Thursday. We look forward to hearing more about how this works out.

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Our How-To Videos show you how to use some of the key elements of Email Manager.

Thursday, July 22nd, 2010

Want to learn more about eMail Manager? Our our How-To Videos show you how to use some of the key elements of eMail Manager and take your email management to the next level. Take a look at the unique tool set and features.

Review & RespondClick Here
We give you a snapshot view of how users can review emails in folders and respond using two different scenarios.

Manage Email Efficiently- Click Here
View features such as quick navigation, email organization, bulk functionality and search standard. This will speed up your email management.

Administration- Click Here
Let us give you a detailed look at the administrative features, including user administration, standard replies, rules and reports.

If you’re a new customer then you’ll find the How-To Videos helpful in getting to know the Email Manager; if you’re just looking to see how Email Manager works they’re also great at simply showing you what makes it so different.

If you have any questions, please send us an email at support@ifmodules.com or call us at 877-848-1310.

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Reduce Your Average Email Response Time

Wednesday, July 7th, 2010

Today’s competitive marketplace is placing extraordinary demands upon customer service organizations, sales teams and call centers. Email management can be a challenge when you are dealing with a high volume of email from customers.

One way to successfully managing this influx of customer email is to reduce the average total email response time. This is the measure of how effectively your staff is replying to, or otherwise processing, email messages. For organizations that deal with a high volume of email, shaving time off the average total email response time is crucial and can save hundreds of thousands of dollars.

As email continues to grow in popularity as a primary means of communication, the challenge becomes managing the timeliness and quality of responses. Utilizing an email management solution that allows you to do this will dramatically improve the email effectiveness of any organization.

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