Being a mom myself, I always find parenting statistics to be of interest, especially when it comes to figuring out how to market to them. Parents, especially mothers, comprise a huge percentage of online consumers. According to a WhatToExpect.com report “Delivering a Mom: How Today’s New Moms Learn, Decide & Buy,” mom’s are older, more connected and confident than ever. Continue reading
eMarketer published a report on how millennials (those born between 1980 and 1995) willingly share their preference in brands using social media as a form of self expression. Teenagers and young adults have always expressed themselves by showing off their preference in the products they buy – this isn’t news. What did strike me as interesting, was that statistics showed that although millennials shared their brand preference online, their buying decisions were made mostly by asking friends, family or co-workers and consulting search engines and expert websites. Millennials typically rely on a minimum of 4 sources when considering new products. Continue reading
Facebook is about sharing content like your current location, photos, friends, likes of other sites, etc. It is also a social place – a sort of “cyber” gathering where friends often look at what others are doing or recommending. For marketers, it is the ideal place to get a message or product to go viral – especially for business to consumer products or services. Email, however, is still king when it comes to sharing. Continue reading
It is certainly not news to say that video is a vital part of how website managers and marketers disseminate content. A recent article in eMarketer summarized a survey conducted by the Web Video Marketing Council that stated video actually improves user engagement compared to static content. Makes sense. But how do we get these engaging videos into our emails? Continue reading
eMail Manager offers users the ability to create multiple signatures for different folders. This is a great tool for adding topic specific or sales links to help promote or support your business. Continue reading
