Ever receive an email with an incorrect “From” or a “From” that indicates a lead origination email address, (e.g. when Sales Leads are forwarded from a website or another account) ? Continue reading
Changing a From Email Address
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Category Archives: Sales
eMail Managers Role in Converting Leads to Sales – Follow up
Given the competition and demand for quick responses from customers, a sales lead has a very short life! Once you have captured the lead in eMail Manager, qualified, distributed to folders and responded, its time to return to each of the contacts and follow up. The full audit trail for every action on every eMail is available in eMail Manager along with system notes. See how Part III – follow up works!
eMail Managers Role in Converting Leads to Sales – Responses
Getting the potential customer to submit an email to you is only the beginning of the process – don’t drop the ball! Part II of converting leads to sales – Responding!
eMail Manager, by way of Rules setup, will route emails to the proper folders for the Sales team to send the first follow up. An auto responder can be configured to immediately send an email, notifying the sales lead that the email is important, was received and will be given top priority. Users can then be assigned manually or automatically, as sales teams may need to qualify leads before sending them to the appropriate folder to be assigned. See our Top Tips for responding to leads and read what one of our customers says about the program:
eMail Managers Role in Converting Leads to Sales – Capture Leads
In today’s challenging environment, companies are turning to very expensive marketing ad campaigns and lead generation programs to capture new sales. A great campaign could fail horribly if not followed up with a good communication tool. Whether or not your company uses a CRM program, you still need a good email application system – See how eMail Manager can help to successfully convert Leads into Sales – Part 1 Capture Leads Continue reading
Are Boomers Neglected by Marketers?
Baby Boomers are a powerful shopping group!
Boomers are saying, “We’re about a lot more than health conditions and retirement plans. There’s a lot more going on in our lives,” according to an article in eMarketer, MARCH 11, 2011, Baby Boomers: Neglected by Marketers. Boomers are still being marketed to by traditional media – television ads and emailing, but would like to be included in the online advertising for brands and products that they helped make successful years ago. Continue reading
