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Adding Notes to Email Threads

Saturday, March 6th, 2010

When more than one person is checking role-based email accounts, it is important that emails be kept in conversation threads and that staff keep notes within the email to keep everyone in the loop about the email conversation. eMail Manager allows users to enter such notes.

To add a note to the email, click on the Notes button at the top of the page. If applicable, you can enter the amount of time spent addressing the email. These are different from System Notes and are not hidden from view when the SysNotes Filter is on.

To Add the note click on the Add button. To change the status of the email, select a status from the pull down menu before clicking on the Add button. You can also assign a Category or move the email to a different folder by selecting from the appropriate drop down list.

SysNotes
These are notes generated by the system on each email detailing if the email was routed to the folder by a Rule, if the email was moved from a different folder, if the email was opened by one or more users, if the status or the category changed and by which User. Use the checkbox labeled Hide SysNotes to hide these notes from view.

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Web Browser, Email, iPhone, iPad, Blackberry… Oh My!

Wednesday, February 3rd, 2010

I recently was sent an article by a client that is considering whether creating an application for the iPhone would be an important step in marketing their new apparel company. The article, Splinternet? Growing Variety of Devices Presents Content Challenge, predicted that the future of content publishing will be made increasingly difficult because there are so many different platforms and devices (iPhone, Web Browsers, Email, Blackberry, etc) to publish to, especially with the introduction of the iPad.

Right now, web developers have to develop for 5 main browsers on 2 different OS systems. Many aspects are the same, but they still display web content differently. Enough so that we are always developing and testing across all browsers. It’s not that easy. Email is another animal entirely. Many of these devices are showing web content using browser standards (Blackberry, iPhone and iPad) already, so developing web content for them isn’t that much more difficult (as long as they work in the 5 main browsers). Building a mobile application is a bit more challenging, as the article stated. Since there are not standards, you have to build a separate one for each device.

We are already developing content for websites, email and banner ads, so throwing multiple applications into the mix isn’t going to kill us. In the end, it comes down to designing the right marketing strategies and determining which platform(s) will help to achieve those strategies best.

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Email Promotions Top Search Marketing for Holidays

Wednesday, December 2nd, 2009

Marketers and retailers this holiday have opted to spend more money sending email promotions to bolster online sales than for online search or social media. According to Shop.org, “100% of online retailers planned e-mail marketing efforts, and nearly 97% would do paid and organic search marketing activities. Social media usage was increasing at a higher rate, but from a smaller base.”

More importantly, marketers are stressing that retailers also focus on execution of these strategies, specifically having the right landing page and presenting offers where users can find them. Emails should focus users to specific products or pages that correlate with the email message. Search ads should send users to special landing pages with appropriate keyword related content.

Search engines typically send users to pages deep within the site without the user ever having to hit the home page. So instead of placing promotions only on the home page, make sure they can be seen through-out the website too.

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The Best Methods to Improve Online Conversions

Wednesday, October 28th, 2009

Website success is generally measured by the number of conversions that are generated. The most common conversions are defined as a sale, sign up or contact effort (online form or phone call). But how do you know if a website is generating the right number of conversions? According to a conversion report published by eConsultancy, the most effective way to increase conversions is to analyze data (such as customer journey and cart abandonment rates), site testing (user and A/B testing) and taking the advice of an expert on usability. Other methods included segmentation, copy optimization, email triggered behavior and online surveys.

eConsultancy also reported that 70% of the businesses in the study said they experienced improved conversion rates despite the sour state of the economy. Companies with staff devoted to monitoring conversions were 50% more likely to show improvement than those that did not.

For additional details and charts, visit eMarketer.com

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Consider Cost per Lead for Online Advertising

Monday, September 7th, 2009

Instead of paying for clicks, ever consider paying for performance (aka cost per lead)?  Per transaction costs are a bit higher, but in the end, you are paying only for an actual lead and not just the click-through to your website or landing page. 

According to Pontiflex, 51% of marketers found leads from brand or community sites to be the most effective, 31% from E-newsletters and 9% from ads that included a  free trial offer.  Costs per lead do vary depending on the industry, ranging from $ 0.60 to $3.00 per lead. The more data you collect, the higher the cost per lead.  Technology, health and entertainment industries were typically higher than other industries.

Experts recommend collecting the most basic data (name, email, etc.) for higher conversion rates for new leads and collecting more premium data while building a relationship with that customer.  It is also important to follow up on these leads in a timely fashion, so be sure that your email management software is easy to use and can easily be filter emails so the right person can follow up.

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