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Advanced Email Management thru Email Archiving

July 29th, 2010

Whу Archive Electronic Messages?

An email archive, іn a nutshell, іѕ a system that automatically obtains messages, attachments, аnԁ information аbουt thе messages frοm email servers. It then indexes аnԁ automatically stores that information іn read-οnƖу format fοr a specified length οf time, based οn the company’s οr industry’s retention policy.

Email аnԁ IM content stored іn the archive remains accessible tο the user without placing аn unnecessary load οn the email server. An archive аƖѕο enables companies tο define policies, search fοr messages, аnԁ maintain аn audit trail οf who accessed a message аnԁ when. This is email management at it’s core.

A company сrеаtеѕ аn archive οf іtѕ email аnԁ IM data fοr four key reasons.

Compliance. Organizations іn virtually аƖƖ industries frοm financial services tο health care, government аnԁ beyond аrе now subject tο ѕοmе level οf regulation concerning thе storage аnԁ management οf thеіr electronic data. Thе Federal Rules οf Civil Procedure, Sarbanes-Oxley, the U.S. Patriot Act, HIPAA, SEC rules, state laws, аnԁ corporate policies аrе аƖƖ раrt οf this dynamic regulatory environment.

Email storage capacity аnԁ management. Companies frequently limit the size οf each users mailbox tο optimize email server performance. Thіѕ forces users tο spend time cleaning out their mailboxes, which reduces their productivity. Allowing Ɩаrɡеr mailboxes, hοwеνеr, саn severely affect the efficiency οf the email server.

E-discovery. A nightly backup οf a company,s computer data іѕ nοt the same аѕ аn archive. One οf the main differences іѕ that tο comply wіth mοѕt regulations, email messages, thеіr attachments аnԁ IMs mυѕt bе stored іn thеіr original formats, аnԁ nο one ѕhουƖԁ hаνе thе ability tο alter thеіr content οr delete thеm altogether. Unlike a backup, whісh іѕ usually mаԁе аt thе еnԁ οf each day аnԁ designed tο restore email servers аftеr a problem, thе archive іѕ сrеаtеԁ аt thе front еnԁ, before a message reaches thе еnԁ users computer, аnԁ stored іn a non-rewriteable format.

An archive іѕ аƖѕο fully searchable, greatly simplifying thе e-discovery process. Fοr example, іf Company X sues Company Y, lawyers typically review аƖƖ emails related tο thе case. Wіth nο email archive, discovery саn take months οf billable hours bу a team οf lawyers аnԁ IT professionals. In contrast, thе process саn literally take minutes via keyword search οf аn email archive.

Corporate intelligence. Aѕ much аѕ 75 percent οf a company’s intellectual property іѕ housed within іtѕ messaging system. More, users οftеn refer tο οƖԁ email whеn composing nеw email. An archive offers a company access tο a rich repository οf corporate knowledge through аn easy-tο-υѕе search interface.

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No Shortage of Email Spam in 2010

July 27th, 2010

Email Spammers Breaking the Rules
As the economy continues to suffer and more people seek to take advantage of the loose restrictions of the CAN SPAM Act, we’ll see more organizations selling unauthorized email address lists and more less-than-legitimate marketers spamming those lists.

Spammers Adapt
Since 2007, spam has increased on average by 15 percent. While this significant growth in spam email may not be sustainable in the long term, it is clear that spammers are not yet willing to give up as long an economic motive is present. Spam volumes will continue to fluctuate in 2010 as spammers continue to adapt to the sophistication of security software and the intervention of responsible ISPs and government agencies across the globe. According to a survey from Google’s email filtering business, “Spam levels have remained very stable despite recent botnet takedowns.”

No Shortage of Botnets
There seems to be no shortage of botnets out there for spammers to use. A blog post  by Postini researchers notes. “If one botnet goes offline, spammers simply buy, rent, or deploy another, making it difficult for the anti-spam community to make significant inroads in the fight against spam with individual botnet takedowns.”

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Our How-To Videos show you how to use some of the key elements of Email Manager.

July 22nd, 2010

Want to learn more about eMail Manager? Our our How-To Videos show you how to use some of the key elements of eMail Manager and take your email management to the next level. Take a look at the unique tool set and features.

Review & RespondClick Here
We give you a snapshot view of how users can review emails in folders and respond using two different scenarios.

Manage Email Efficiently- Click Here
View features such as quick navigation, email organization, bulk functionality and search standard. This will speed up your email management.

Administration- Click Here
Let us give you a detailed look at the administrative features, including user administration, standard replies, rules and reports.

If you’re a new customer then you’ll find the How-To Videos helpful in getting to know the Email Manager; if you’re just looking to see how Email Manager works they’re also great at simply showing you what makes it so different.

If you have any questions, please send us an email at support@ifmodules.com or call us at 877-848-1310.

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Why Web Standards Matter for Email

July 16th, 2010

It’s been almost 10 years now since the broader web design world was introduced to the ideas, and the importance, of web standards. The Web Standards Project taught us all that we shouldn’t have to code the same page twice for Netscape and Internet Explorer. By designing to web standards, and with the help of increasing browser support, we could reduce the time and money spent coding and make lighter, faster, more accessible websites.

Unfortunately, just like that Celine Dion song from Titanic, HTML email rendering has been left in 1998. Getting even a relatively simple design to work in the 10 or 12 major email clients can be a very frustrating task, and support is getting worse, not better. It’s time for web designers and email client developers to realise that we need to follow the path that web standards for browsers has cut so clearly.

HTML email is here to stay

Designers, particularly web standards designers, have not shown a lot of love for the idea of HTML email. Key figures in the industry have spoken out against it, and the general approach has been very much ‘Don’t do it’.

This approach has proven to be ineffective; The use of HTML emails has greatly increased, and there are some very solid reasons for that:

Every popular email client sends HTML email

Not only that, but most have HTML as the default sending format. Since the massive majority of email users are not web designers, they don’t have the same philosophical or technical objections to the idea of HTML in email, and are just happy to be able to paste images into their messages.

HTML email gets results

Businesses sending messages to their customers continually get better results, measured in clicks, interest and actual sales, with HTML than they do with plain text. Recent studies have shown that email marketing can provide a better return for each dollar spent than any other direct marketing channel.

HTML emails can be a better experience

If you signup for an email from Threadless, you probably want to know what new t-shirts are available each week. Having a photo of the new designs is a much faster way than trying to describe it in text. HTML can make a message clearer and easier to understand, especially by giving back typographic control – add real headings, line spacing and emphasis without needing *punctuation hacks*.

With some design thought, restraint and skill, an HTML email can be a significantly more effective way of making your point in email.

So HTML in email is going to be used whether designers agree or not. Given that will be sent, and somebody will design them, shouldn’t it be web designers rather than the marketing secretary? And wouldn’t it be great to be able to use the same semantic, light HTML and CSS you already craft for your websites?

> Learn more about “Why Web Standards Matter for Email”.

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Email Use in Business and Society

July 14th, 2010

In society
There are numerous ways in which people have changed the way they communicate in the last 50 years; e-mail is certainly one of them. Traditionally, social interaction in the local community was the basis for communication – face to face. Yet, today face-to-face meetings are no longer the primary way to communicate as one can use a landline telephone, mobile phones, fax services, or any number of the computer mediated communications such as chat messengers and video conferencing tools and of course, e-mail. Email clients and other email management software make it easier than ever manage email. Research has shown that people actively use e-mail to maintain core social networks.

In business
E-mail was widely accepted by the business community as the first broad electronic communication medium and was the first ‘e-revolution’ in business communication. E-mail is very simple to understand and like postal mail, e-mail solves two basic problems of communication: logistics and synchronization.

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