IFModules Registered Trademark Official

iguanafarmGroup, a web development company and creators of IFModules software, has successfully registered the IFModules brand with the US Patent and Trademark office. IFModules is the umbrella brand for 2 web-based email management software products.

Their flagship product, eMail Manager helps businesses manage high-volume inbound email with unlimited users and folders. Features include: standard replies, auto-responders, detailed rules for automated organizing and distribution, reads from POP, IMAP, Gmail and Yahoo! premium accounts, detailed reports and more.

The companion product, Campaign Manager, offers email marketing and list management services for businesses wanting to send qualified, high-volume email campaigns. Features include: HTML and text editing, list management, auto-mated unsubscribe, auto-responders, campaign scheduling, customized unsubscribe pages, re-directions and personalization with macros.

New Website, New Blog, Great Email Management

After putting the new site design and transition to WordPress on hold for all of 2009, IFModules has finally deployed its new website. What’s Changed? Well for one, it’s a whole new look, relying on white space to provide a clean template to show off eMail Manager. We widened the site a bit and increased the font size. IFModules also transitioned the blog from Blogger to WordPress to bring the content in-house, which was a huge element in the re-design. What’s next? Keep an eye out for a new video on the home page and additional, shorter How-To videos.

What To Look for in an Email Management Software

The process of finding and selecting an email management solution (or any web-based software) should be similar to how a business might hire an employee. The company would search for prospects, group interesting candidates together, interview the candidates, check references and make a selection. When “interviewing” possible web software solutions, keep these questions in mind:

  • Is the software easy-to-use and to setup?
  • How long has the company been in business (they are, after all, managing your data)?
  • Is secure access available?
  • Do you do back-ups of the stored data?
  • How is their customer support? Do they provide only an email or is there a phone number with a live person on the other end?
  • What is their up-time?

Get answers to these questions, and you’ll be better prepared to select the best and most reliable web-based solution.

Need To Include a Link in Your Email?

Increase the effectiveness of your email with clear call to actions for customers, such as a link. Be sure to embed links in your email and duplicate them with text if using images or buttons to make them easy to click on. The eMail Manager HTML editor makes it easy. Here’s how:

While composing your email, simply click on the Insert/Edit link icon and add the URL address. The HTML editor will properly format the link for you and the advanced features will position the link within the text. To insert and link a graphic, click on the Insert/Edit Image icon, enter the address of the hosted image and the associated link URL.

This feature can also be used in eMail Manager Standard Replies.