Will Google+ Kill Email?

With the limited release of Google+ now available, everyone is wondering if it will mean the end of Facebook, Twitter, Skype, Linked-In and even Email. According to a recent article in BNET, Everything You Need to Know About Google +, when asked about the end of Email the response was “No. Everyone hates it. Few can work without it!” Continue reading

Creating Brand Relationships Online

eMarketer published a report on how millennials (those born between 1980 and 1995) willingly share their preference in brands using social media as a form of self expression. Teenagers and young adults have always expressed themselves by showing off their preference in the products they buy – this isn’t news. What did strike me as interesting, was that statistics showed that although millennials shared their brand preference online, their buying decisions were made mostly by asking friends, family or co-workers and consulting search engines and expert websites. Millennials typically rely on a minimum of 4 sources when considering new products. Continue reading

Email Better Than Facebook for Content Sharing

Manage emailFacebook is about sharing content like your current location, photos, friends, likes of other sites, etc. It is also a social place – a sort of “cyber” gathering where friends often look at what others are doing or recommending. For marketers, it is the ideal place to get a message or product to go viral – especially for business to consumer products or services. Email, however, is still king when it comes to sharing. Continue reading