The answer? Twitter. Surprisingly enough, active Twitter users are more likely to make a purchase when they are following a brand than Facebook users that “like” a brand, according to ExactTarget. Email subscribers fell somewhere in the middle. Twitter, Facebook and email subscribers are all likely to recommend a brand they are interested in. Continue reading
IFModules eMail Manager has a great many customers in Europe, especially in the UK. So we thought it interesting when eMarketer published some interesting data about Internet use in the UK. Continue reading
To effectively manage corporate email it is important to pay attention to internal policies, user awareness training, data storage and backups, and data retention as they relate to email management.
Email messages are now being treated as true business documents rather than a casual method of communication. Email is taking over the fax machine and telephone as the business communication medium of choice. Many of today’s companies would be brought to their knees if their email systems were unavailable. Between the messaging, calendar use, and contact functions, many users simply need access to their email practically 24 × 7 in order to perform well in their jobs.
Email message stores house the majority of critical intellectual property within today’s information systems regardless of the size of the company. As if this burden is not large enough for email administrators to bear, they must now ensure that their organizations adhere to strict federal regulations that affect every facet of email communication.
An increasing responsibility for organizations is the retention of emails. Due, in part, to the corporate misdeeds of recent years in the United States. Larger companies—particularly those that are under intense federal regulation—are taking email retention more seriously. As a result, the need for storage space as well as policies and procedures associated with email retention has become evident. The need to retain file attachments, deal with spam, provide unified message, integrate voice mail, enable access to videos and image files, and the sheer quantity of incoming and outgoing messages is causing many administrators to rethink their email system design and management.
Take control over your company email inbox and effectively manage email with team-based email management.
Email Spammers Breaking the Rules
As the economy continues to suffer and more people seek to take advantage of the loose restrictions of the CAN SPAM Act, we’ll see more organizations selling unauthorized email address lists and more less-than-legitimate marketers spamming those lists.
Spammers Adapt
Since 2007, spam has increased on average by 15 percent. While this significant growth in spam email may not be sustainable in the long term, it is clear that spammers are not yet willing to give up as long an economic motive is present. Spam volumes will continue to fluctuate in 2010 as spammers continue to adapt to the sophistication of security software and the intervention of responsible ISPs and government agencies across the globe. According to a survey from Google’s email filtering business, “Spam levels have remained very stable despite recent botnet takedowns.”
No Shortage of Botnets
There seems to be no shortage of botnets out there for spammers to use. A blog post by Postini researchers notes. “If one botnet goes offline, spammers simply buy, rent, or deploy another, making it difficult for the anti-spam community to make significant inroads in the fight against spam with individual botnet takedowns.”
