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Posts Tagged ‘Sales’


Adding Notes to Email Threads

Saturday, March 6th, 2010

When more than one person is checking role-based email accounts, it is important that emails be kept in conversation threads and that staff keep notes within the email to keep everyone in the loop about the email conversation. eMail Manager allows users to enter such notes.

To add a note to the email, click on the Notes button at the top of the page. If applicable, you can enter the amount of time spent addressing the email. These are different from System Notes and are not hidden from view when the SysNotes Filter is on.

To Add the note click on the Add button. To change the status of the email, select a status from the pull down menu before clicking on the Add button. You can also assign a Category or move the email to a different folder by selecting from the appropriate drop down list.

SysNotes
These are notes generated by the system on each email detailing if the email was routed to the folder by a Rule, if the email was moved from a different folder, if the email was opened by one or more users, if the status or the category changed and by which User. Use the checkbox labeled Hide SysNotes to hide these notes from view.

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Email Promotions Top Search Marketing for Holidays

Wednesday, December 2nd, 2009

Marketers and retailers this holiday have opted to spend more money sending email promotions to bolster online sales than for online search or social media. According to Shop.org, “100% of online retailers planned e-mail marketing efforts, and nearly 97% would do paid and organic search marketing activities. Social media usage was increasing at a higher rate, but from a smaller base.”

More importantly, marketers are stressing that retailers also focus on execution of these strategies, specifically having the right landing page and presenting offers where users can find them. Emails should focus users to specific products or pages that correlate with the email message. Search ads should send users to special landing pages with appropriate keyword related content.

Search engines typically send users to pages deep within the site without the user ever having to hit the home page. So instead of placing promotions only on the home page, make sure they can be seen through-out the website too.

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The Best Methods to Improve Online Conversions

Wednesday, October 28th, 2009

Website success is generally measured by the number of conversions that are generated. The most common conversions are defined as a sale, sign up or contact effort (online form or phone call). But how do you know if a website is generating the right number of conversions? According to a conversion report published by eConsultancy, the most effective way to increase conversions is to analyze data (such as customer journey and cart abandonment rates), site testing (user and A/B testing) and taking the advice of an expert on usability. Other methods included segmentation, copy optimization, email triggered behavior and online surveys.

eConsultancy also reported that 70% of the businesses in the study said they experienced improved conversion rates despite the sour state of the economy. Companies with staff devoted to monitoring conversions were 50% more likely to show improvement than those that did not.

For additional details and charts, visit eMarketer.com

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Online Marketing Dollars Shifting to Digital Media

Monday, September 28th, 2009

With shrinking budgets, marketers are forced to make every dollar count in their marketing budget.  The most common strategy has shifted from traditional methods to digital media, according to the “2009 ANA/MMA Marketing Accountability Survey” from the Association of National Advertisers and Marketing Management Analytics.  This means spending less money on brand building and more money on campaigns that allow for better accountability and tracking.

Where should you spend your marketing dollars? The answer depends on your target market, but statistics show increases in Social Media advertising (such as Facebook), pay per click, pay per conversion and opt-in email marketing campaigns.

Managing incoming leads efficiently is also an important part of the equation, so be sure your
email management software is up to the job.

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Consider Cost per Lead for Online Advertising

Monday, September 7th, 2009

Instead of paying for clicks, ever consider paying for performance (aka cost per lead)?  Per transaction costs are a bit higher, but in the end, you are paying only for an actual lead and not just the click-through to your website or landing page. 

According to Pontiflex, 51% of marketers found leads from brand or community sites to be the most effective, 31% from E-newsletters and 9% from ads that included a  free trial offer.  Costs per lead do vary depending on the industry, ranging from $ 0.60 to $3.00 per lead. The more data you collect, the higher the cost per lead.  Technology, health and entertainment industries were typically higher than other industries.

Experts recommend collecting the most basic data (name, email, etc.) for higher conversion rates for new leads and collecting more premium data while building a relationship with that customer.  It is also important to follow up on these leads in a timely fashion, so be sure that your email management software is easy to use and can easily be filter emails so the right person can follow up.

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