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Posts Tagged ‘Sales’

Online Research Affect on Retail Sales

Friday, April 2nd, 2010

The US Census Bureau released Q4 numbers for online sales that showed a growth increase of 14.6% compared to the same time the previous year. Interestingly enough, they also found that much of the time spent on e-commerce sites were research oriented leading to in-store purchases. Online consumers were busy searching for coupons, price shopping and finding the right product to fit a particular need.

Fortunately for e-commerce stores with no Brick and Mortar presence, the industry believes that as the age of internet users increases so will the percentage of online purchases because of their predisposition to e-commerce.

Tags: Ecommerce, Sales
Posted in Industry News | No Comments »

Aligning Email and Social Media Expectations

Saturday, March 27th, 2010

Social media has set the bar on online relationship expectations. Because of the personalized nature of social media sites, users now expect their email messages to provide a similar experience.

Polls in 2008 and 2009 showed a significant increase in the weight given to subjects that contained “you” or “your” for 2009, when in 2008 they hardly beat terms like “free,” “ship,” “welcome,” and “% off” in importance.

What should marketers do? If you have a users name to go along with an email address, use that information in the subject (e.g. Jodi, This Special Offer is Available Online), title of the email or in the body. If not, use terms such as “you” or “your” and word your message as if you are talking directly to that person instead of a more generalized message and avoid “free” or “shipping.” These are major Spam indicators, so not only will users be less likely to read your email, they may never see the email because their Spam filter prevented it from reaching their inbox in the first place.

Tags: Marketing, Sales, Web
Posted in Email Marketing | No Comments »

Adding Reminders to Email Threads

Thursday, March 11th, 2010

Adding reminders to emails can help users remember to follow-up with customers, remind them when about deadlines, or that further action should be taken.

To Add a Reminder, users must Add a Note first. To do so, click on the Notes button at the top of the page. Once a note has been entered, users can type in the date (mm/dd/yyyy) or click on the calendar icon and select a date. On the date entered, the email will show as unread in the email list view, prompting you to read that email along with the accompanying note. When viewing the email note, a reminder icon will display with the date while the reminder is still active.

To Delete a Reminder, view the Note and click on the Cancel link next to the reminder. This will only delete the reminder and NOT the note.

Tags: QuickTip, Sales, Support
Posted in Customer Service, How To, Sales | No Comments »

Adding Notes to Email Threads

Saturday, March 6th, 2010

When more than one person is checking role-based email accounts, it is important that emails be kept in conversation threads and that staff keep notes within the email to keep everyone in the loop about the email conversation. eMail Manager allows users to enter such notes.

To add a note to the email, click on the Notes button at the top of the page. If applicable, you can enter the amount of time spent addressing the email. These are different from System Notes and are not hidden from view when the SysNotes Filter is on.

To Add the note click on the Add button. To change the status of the email, select a status from the pull down menu before clicking on the Add button. You can also assign a Category or move the email to a different folder by selecting from the appropriate drop down list.

SysNotes
These are notes generated by the system on each email detailing if the email was routed to the folder by a Rule, if the email was moved from a different folder, if the email was opened by one or more users, if the status or the category changed and by which User. Use the checkbox labeled Hide SysNotes to hide these notes from view.

Tags: QuickTip, Sales
Posted in Customer Service, How To, Organizing Email, Sales | No Comments »

Email Promotions Top Search Marketing for Holidays

Wednesday, December 2nd, 2009

Marketers and retailers this holiday have opted to spend more money sending email promotions to bolster online sales than for online search or social media. According to Shop.org, “100% of online retailers planned e-mail marketing efforts, and nearly 97% would do paid and organic search marketing activities. Social media usage was increasing at a higher rate, but from a smaller base.”

More importantly, marketers are stressing that retailers also focus on execution of these strategies, specifically having the right landing page and presenting offers where users can find them. Emails should focus users to specific products or pages that correlate with the email message. Search ads should send users to special landing pages with appropriate keyword related content.

Search engines typically send users to pages deep within the site without the user ever having to hit the home page. So instead of placing promotions only on the home page, make sure they can be seen through-out the website too.

Tags: Ecommerce, Marketing, Sales
Posted in Email Marketing, Industry News, Sales | No Comments »

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