With the limited release of Google+ now available, everyone is wondering if it will mean the end of Facebook, Twitter, Skype, Linked-In and even Email. According to a recent article in BNET, Everything You Need to Know About Google +, when asked about the end of Email the response was “No. Everyone hates it. Few can work without it!” Continue reading
According to a February 18, 2011 article in eMarketer, the most powerful form of product marketing is still by word-of-mouth. As the usage of social media sites increases, consumers are able to get their thoughts and feelings out about everything from world events to favorite products. The “GlobalWebIndex Annual Report 2011” from Trendstream and Lightspeed Research (an eMail Manager customer !) reports that there is a behavior shift from creating content to sharing content. So who do we trust as a source for information?…..the report shows that there is a nearly 50% increase of internet users worldwide who trust product recommendations from social networking the most. Are your products being talked about?
Want to promote holiday giving, but don’t know how to go about it online? Get ready to be inspired. Geoff Livingston from Mashable profiled 5 great examples of holiday cause marketing campaigns in his article “5 Creative Social Good Campaigns for the Holiday Season“. Each one is a bit different than the other, but all are creative, inspiring and surprisingly easy to get involved in. Continue reading
eMarketer published a report on how millennials (those born between 1980 and 1995) willingly share their preference in brands using social media as a form of self expression. Teenagers and young adults have always expressed themselves by showing off their preference in the products they buy – this isn’t news. What did strike me as interesting, was that statistics showed that although millennials shared their brand preference online, their buying decisions were made mostly by asking friends, family or co-workers and consulting search engines and expert websites. Millennials typically rely on a minimum of 4 sources when considering new products. Continue reading
The answer? Twitter. Surprisingly enough, active Twitter users are more likely to make a purchase when they are following a brand than Facebook users that “like” a brand, according to ExactTarget. Email subscribers fell somewhere in the middle. Twitter, Facebook and email subscribers are all likely to recommend a brand they are interested in. Continue reading
